1. Research the property history and the current comparable market value,
supervise necessary inspections and coordinate the photography, contracting architectural photographers specializing in land, homes and estates.
2. Until sold, a photo ad will be placed weekly in:
a. Santa Barbara NewsPress, Real Estate section.
3. Immediately upon listing, and intermittently until sold, a full color photo ad will be placed in the following publications:
a. Homes and Land Magazine
b. Montecito Magazine
4. Immediately upon listing, your property will be entered into the multiple
listing service and promoted to the agent network.
5. Announcements will be made at all Santa Barbara & Montecito Coldwell Banker offices promoting your property.
6. Your property will be featured with multiple color photographs,
descriptive text and a virtual tour on the internet where millions of users have instant access 24 hours a day, 365 days per year.
7. Your property will be distinguished as a “showcase property”, showing it to potential buyers nearly 300 more times than the basic listing on
Realtor.com, the nation’s largest display of properties nationwide.
8. Coldwell Banker guarantees placement for all Previews® properties* in the “featured homes section” on Realtor.com for zip codes 93101, 93110, 93111, 93103 or 93105. “Featured homes” are displayed at the top of the search page where potential buyers will see your listing first.
9. Your Previews® property* will also be listed as a “Featured Property” on CaliforniaMoves.com for a minimum of two weeks where the average listing will see an increased viewing count of 700 or more hits. Californiamoves.com is Coldwell Banker’s local website featuring properties listed on 20 Multiple Listing Services in Northern and
Southern California .
* Previews® properties must be priced to meet or exceed the established area minimum listing price requirement. In addition, the property should be of exceptional quality and style, and reflect the prestige image of the Coldwell Banker Previews® International Program. In Santa Barbara County Previews® properties are listed for $2million or greater.
1.
In addition your property will be marketed via the following websites:
Additional Marketing Tools:
9. Continuous communication with other real estate agents about your property. The Coldwell Banker network links 184 offices statewide with 10,733 agents and has more than 3,600 residential and commercial real estate offices and 113,800 sales associates globally. NRT Incorporated, a subsidiary of Cendant Corporation (NYSE: CD), is the nation’s largest residential real estate brokerage company. In 2005, Coldwell Banker National posted a real estate industry record of $230 billion in closed sales volume.
10. Announcements are made at office sales meetings from Los Angeles to
Montecito and Santa Barbara providing another opportunity to promote your property.
11. A full color property brochure will be produced and distributed to
multiple offices.
12. Direct mailing to select lists that I maintain including the
entertainment industry when appropriate.
13. Coordinate staging the property for showings when appropriate.
14. Coordinate showings:
a. Pre-qualify potential buyers.
b. Coordinate appointments.
c. Personally conduct all showings with cooperating brokers and sales
agents.
d. Respond quickly to all buyer inquiries.
15. Invite select Santa Barbara and West Los Angeles agents to tour the
property.
16. Maximize attendance at the Brokers’ tour by serving a catered brunch.
17. Hold open houses only as requested by sellers.
18. Provide regular progress and service reports on ad responses, website
traffic and feedback from showings.
Additional Benefits:
1. Will negotiate all offers and insure contract integrity.
2. Employ a full time transaction coordinator who helps manage the escrow, contingencies and inspections.
3. Employ a full time marketing director who implements a daily plan that is tailored to the unique and distinctive features your property.
4. Coldwell Banker’s Concierge Service will be available to you free of charge as a lifetime benefit.
5. Coldwell Banker is currently present in over 35 countries. With buyers and sellers becoming more and more internationally mobile.
6. If you will be purchasing property out of the area, assistance may be provided to you through the referral program.
7. As a full service, full fee, internet based agent, I will handle the complexities of the transaction documents, inspections, escrows, marketing and the important art of skilled negotiation. You will enjoy peace of mind knowing that the sale of your home will be smooth, efficient and satisfying.
Coldwell Banker’s goal is to achieve a sale at maximum value, in a reasonable period of time and with the minimum inconvenience to you. We look forward to your approval of the enclosed agreement and subsequent successful marketing of your property.
Your Real Estate Professional,
Keith C. Berry, CRB, CRS, GRI, ABR®
Robert Ruccione, Vice President Branch Manager
B. Present each house most effectively, I use the services of professional photographers for still and virtual images.
C. Introduce each home to the market, I host a catered open house for the local real estate community with an average attendance of 125 agents. Neighbors and clients are also included.
D. Enhance web advertising, I produce a virtual tour of each listing which will be available 24/7 on the worldwide web.
E. Each home will be featured on my website which receives approximately 4,000 unique visitors per month, and on national real estate sites such as Realtor.com and Californiamoves.com as well as 42 additional sites owned by me.
F. All marketing materials are produced in full color.
G. To present each listing in its best light, I recommend being prepared for a full price offer with current reports detailing the condition of the property. This process also results in stronger escrows.
H. To fulfill the global marketing campaign I design for each listing, I employ a full time marketing director who coordinates all print and web advertising.
Upon listing your home with Keith C. Berry Real Estate, your home will be featured at minium in the following publications:
Print Advertising Exposure
Coldwell Banker Previews International
When your property is advertised in Unique Homes, it also appears in the Coldwell Banker Previews International Magazine which is distributed throughout the Previews network of top-producing specialists, who then get it into the hands of some of the most affluent and financially qualified consumers searching for luxury real estate today. Coldwell Banker Previews International delivers the extra advantage of a worldwide network and the advanced technology to effectively market luxury real estate on a global scale. In 2005 Preview’s handled 31,171 transaction sides worth $55.9 billion. On average Preview’s handles $153 million in luxury home sales every day.
Estates West Magazine
Each issue of the magazine connects discriminating real estate investors with prestigious architects, homebuilders, developers and realtors. Estates West is the market leader when it comes to reaching people who enjoy luxury resorts, private communities, club memberships, championship golf courses, luxury amenities, outdoor activities, concierge services, private air travel and fine jewelry. Each and every issue, Estates West magazine distributes 62,500 copies to private Direct Mailing Lists – comprised of Individuals in the Western states that have a household income of $1 million plus. In the LA
County, Orange County and San Francisco areas, residents must have an
annual income of $1 million plus to live in a residence valued at $5 million
plus. Circulation to over 100 luxury resorts some which include: Arizona
Biltmore Resort, Phoenix, AZ ~Beverly Hills Hotel, Beverly Hills, CA ~ Four
Seasons- Scottsdale, Santa Barbara , Washington D.C., Palm Beach, Chicago,
Boston, Las Vegas, New York, Houston, Irving & Teton Village. ~ Ritz
Carlton–San Francisco, Laguna Niguel, Phoenix, Naples, Kapalua, Chicago
&New York. Sold on newsstands in major grocery stores, bookstores and
airports across the globe. You can also expect to find Estates West in most
major Barnes & Nobles and Borders Booksellers nationwide.
Homes & Land
Prints approximately 20,000-25,000 magazines per month, 12 times per
year. Distributed to all Vons, Albertsons, Ralphs and Longs Drugs. Also
in Spectrum Clubs, Starbucks, ROCO, Daily Grind, Chicken Ranch
street racks on Linden Ave in Carpinteria, San Ysidro Road, Coast Village Road, State Street, De La Vina, Calle Real, in Santa Ynez Valley in Buellton, Solvang, Santa Ynez and Los Olivos and up to Los Alamos. Publication reaches many local businesses in the Santa Ynez Valley and is in all real estate offices throughout the county. Distributed to larger mortgage offices/banks and all the title companies. Advertising on the MTD bus boards and billboards along Highway 10 and on a television program “The Real Estate Show”. Geared towards the mid to upper income level household (avg. $175,000-200,000 household).
Los Angeles Times (Westside Edition)
Los Angeles Times Saturday Westside real estate section has a circulation of 194,381. Los Angeles Times’ readers are more affluent than readers of all other local papers combined. Readers who own their homes have a median home value of $481,541 and median household income of $81,846. Los Angeles Times reaches homeowners exponentially with every insertion.
Montecito Journal
Local publication in one of the nation’s finest communities. Minimum circulation of 16,000 plus paper averages 2.5 readers per paper totaling 40,000 readers. Publication prints every two weeks. Distributed to local restaurants and shops including, but not limited to Jeanine’s on Coast Village Road and State Street, The Bottle Shop, Starbucks at Five Points, The Biltmore, San Ysidro Ranch, Vons, various hair salons and street racks in Summerland & Carpinteria.
Montecito Magazine
Circulation of over 60,000 magazines! Publication prints 2 times per year in the spring and fall. Direct mail to Montecito, Hope Ranch and parts of the Riviera. The publication has a distribution to local bed & breakfasts, hotels, real estate offices, counter display holders in selected stores throughout Montecito and Santa Barbara, local libraries & colleges as well as banks and other financial institutions and various retail outlets.
Santa Barbara Magazine
Total circulation is 40,000 with an average of 5.2 readers per issue totaling 208,000 potential customers. Publication prints 6 times per year. Average household income is $250,000. 80% of readers own a home in Santa Barbara and 25% own more than one home.
Unique Homes
54,825 subscribers in 80 countries, reaches these exclusive home buyers on 14,000 retail outlets and over 750 airport locations. Unique Homes is a recognized brand; according to a joint study conduced with the National Association of Realtors (NAR), the magazine that luxury home owners were most familiar with was Unique Homes. 78% of Unique Homes' audience reads every pages, 71% save each issue, 50% keep issues at least six months or longer and the "pass along" rate of Unique Homes is four readers per copy. Publication prints 6 times per year.
Wall Street Journal
The Global Edition reaches 1,993,652 readers and draws the attention of a qualified group of affluent homebuyers where distribution encompasses North American, European and Asian markets, making it an intelligent choice for advertising luxury real estate. 90.4% of Journal subscribers own their principal residence, with an average value of $487, 900. 25.3% own a seasonal/weekend home, with an average value of $407,900. On average, Journal subscribers have a household income of $233,500 and a net worth of $2,051,700. 72% of Journal subscribers surveyed report having acted on an advertisement they saw in the Wall Street Journal.
You Can Expect Worldwide Web Exposure for Your Listing on the following Websites:
Santa Barbara MLS (Multiple Listing Service)
Each listing I take immediately gets posted to the Santa Barbara MLS. I post ten photos for each property I represent, as well as a custom virtual tour. The listing information is available to over 1600 members of the Santa Barbara MLS and is distributed to potential buyers.
www.CaliforniaMoves.com
Coldwell Banker’s public website featuring all of Coldwell Banker’s California listings from 20+ MLS sources. Each listing I represent is featured on the front page of this site providing more exposure than other listings. I also post ten photos for each property I represent. Industry statistics show that listings with six or more photos are viewed nearly 300 times more often than basic listings. Visit www.californiamoves.com/keith.berry to view my current listings.
www.ColdwellBanker.com
Official national and international site of Coldwell Banker. I post ten photos for each property I represent.
www.ColdwellBankerPreviews.com
All Previews properties (price range from $2,000,000 and up), will be featured on Coldwell Banker's Previews International site with 10.5 million worldwide online luxury home viewers per month, $153 million worldwide luxury home sales per day, 4,100 offices in more than 30 countries worldwide, 127,000 sales associates worldwide and 100 years of experience.
www.KeithBerryRealEstate.com
Personal Website with custom links to Santa Barbara information, neighborhood tours and general information pertaining to real estate buying and selling.
www.LATimes.com
All my listings are featured in the classified Homes section. My listings can be found under Hope Ranch, Montecito and Santa Barbara city searches.
www.Realtor.com
Official website of the National Association of Realtors and #1 site in the nation and world for real estate, featuring over 2,000,000 home listings. Realtor.com is the exclusive provider of integrated resale home listings and Realtor directory content to the House & Home channel on the MSN network making it the most visited Real Estate portal with over 6,000,000 hits per month! All of my listings are posted with six photos and industry statistics show that listings with six or more photos are viewed nearly 300 times more often than basic listings.
www.UniqueHomes.com
Unique Homes magazine places your listings on their website with additional online distribution to fourteen other sites on the web including Yahoo Real Estate Classifieds, Lycos.com, Bell South.net, RealEstate.com and NewYorkTimes.com! Over 20,000 properties online; reliable source of properties over $1million dollars available for purchase! Altogether, Previews listings in Unique Homes have potential exposure to more than 25 million unique visitors every month!
Search Engines
Coldwell Banker invested $5 million on search engines, with prominent placement on Google, Yahoo, AOL and built in 56,000 search terms to put Coldwell Banker’s name as one of the top three sites on these search engines’ result pages.
Radio & TV
Advertising blitz nationwide. Coldwell Bankers appealing radio, television and billboard advertising assures that Coldwell Banker is “top of mind” when potential clients are thinking about real estate.
I currently air commercials on local television networks via Cox Media. They can be seen on the following networks: HGTV, A&E, CNN and Fox News.
Email
My email is checked by myself as well as three full time assistants throughout the day so I may provide you with a quick response time. I use Eudora emailing system as it cuts down chances for viruses. I house my own server, which offers spam and virus filtering capabilities. This system cuts down spam and almost eliminates viruses by blocking attachments for known viruses, allowing us to focus on our clients’ needs. For your convenience, we also have control of and no limitations on the size of attachments we receive.
My marketing is just as good virtually as it is in reality. I offer broad internet services that surpass all others. Where fewer than 10% of listings on realtor.com currently contain more than a single photograph, I offer multiple photographs, virtual tours and detailed property information.
*Previews listings/properties in Santa Barbara are at price ranges from $2,000,000 on up.
